Ever wondered why having your product out of stock on FBA (Fulfilled by Amazon) can make your sales go down? It's like having a lemonade stand without any lemons – nobody can buy your lemonade! Let's break it down into simple terms and see why running out of FBA is bad news for your Amazon sales.
Why is Amazon is giving you a Ranking Penalty when you product is out of inventory on Amazon FBA
When you product suddenly runs out of FBA you will lose the prime option to Amazon customers. Amazon hates that and will give drop your SEO Ranking.
Here are more disadvantages if you run out of inventory on amazon fba:
Customers Can't Buy What's Not There: Imagine you're browsing on Amazon, looking for a new pair of shoes. You find a perfect pair, but when you click to buy, you see the dreaded "Out of Stock" message. Bummer, right? If your product isn't available, customers can't buy it, and that means lost sales for you and lost of commission for Amazon.
Missed Opportunities for Visibility: When your product is in stock, it's like being front and center on the shelves of a busy store. But when it's out of stock, it's like being hidden away in the back room. You miss out on chances for people to see and buy your product, which can hurt your SEO ranking and lots of sales in the long run.
Lost Trust from Customers: Imagine if you went to your favorite store, but they never had what you wanted. You'd start to lose trust in that store, right? The same goes for Amazon. If customers keep seeing your product out of stock, they might start to think twice about buying from you in the future.
In a nutshell, running out of stock on Amazon is like shooting yourself in the foot – it hurts your sales and damages your SEO ranking and brand reputation. So, make sure to keep your products in FBA and keep those sales rolling in!